A/B testing your quiz

Set up a test

1. In My quizzes, duplicate your quiz, change something (questions, wording, layout) and publish it.
2. Go to A/B tests and click New test.
3. Choose Quiz A (the one on your store) and Quiz B (the new version), then Start test.

You don't need to add quiz B to your store. Shoppers who open quiz A anywhere see A or B, half and half, and each shopper always sees the same one.

Reading results

Views, completions, add to carts, orders and sales are shown side by side, counting only shoppers in the test. A winner is called on add-to-cart rate, once each quiz has at least 100 views and one is ahead with 95% confidence.

Ending a test

• Keep A stops the test.
• Keep B copies B's questions and settings into A and publishes it, so the winner shows everywhere A is on your store.