Mailchimp

Connect

1. In Mailchimp, click your profile icon and open Account & billing → Extras → API keys.
2. Click Create A Key, name it, and copy it. It ends with something like -us21.
3. In Quizpep, go to Integrations, click Connect on Mailchimp, paste the key and click Connect Mailchimp.
4. Choose the audience to add quiz takers to. Nothing is sent until you choose one.

What's sent

When a shopper finishes a quiz with their email, they're added to your audience with these tags:

• Quiz: [quiz name]
• One tag per answer, like Skin type: Oily. A question's Marketing property name is used instead of the question text if you set one.

Consent

• Shoppers who tick the consent checkbox are subscribed.
• Everyone else is added as a transactional contact. They get their tags but never your marketing emails. If they were already subscribed, that doesn't change.

Follow up

Create a Customer Journey that starts when the tag Quiz: [quiz name] is added.